How to Start a Lifestyle Blog from Scratch & Make Money

This guide reveals the fastest, easiest, and most productive method on how you can start building a profitable lifestyle blog on WordPress.com.

How to set up a WordPress.com blog in under 45 minutes (step-by-step tuotrial)

Time needed: 45 minutes.

Learn how to set up blog domain and hosting, and start publishing articles in less than 45 minutes for under $50 for your first year.

  1. Sign up for the Personal Plan on WordPress.com

    Click Start with the Personal plan, which includes a full year of domain and hosting you need to get started. Register and login.Wordpress.com Pricing

  2. Choose “Blog” as website type.

    If you need a portfolio site or business site, we’ll create a separate tutorial for that.Choose Blog

  3. Choose your main Category of topics you’ll write about.

    Enter “lifestyle” as your category. Select Lifestyle Blog

  4. Pick a brilliant, catchy, or simple name for your lifestyle blog.

    Or really just a simple name you won’t regret later. If you’re having trouble, we wrote a guide on coming up with a blog name, and what not to do.

    Brilliant catchy lifestyle blog name

  5. Choose a new domain to register for your blog.

    Pick a domain, AKA your website address, that exactly or at least closely resembles your blog name. WordPress.com will register it for you.

    Selecting domain name for blog

  6. Or, choose an existing domain name as your blog address

    Maybe you already have a domain name registered elsewhere. Follow these easy steps here to transfer or map it to your WordPress.com blog.

    Choose existing domain name for blog

  7. WordPress is now setting up your blog.

    Your domain registration and hosting setup is being completed automatically. Next, complete payment and checkout.
    Congrats your blog setup is almost complete.

  8. Decide if you want email for your new domain (Optional)

    If you want a business email address on your new domain, WP can automatically set you up with it. We recommend skipping this, you can always add it later, when you actually have readers / collaborators emailing you.

    Do you want business email?

  9. Choose a WordPress theme (design) for your blog


    Search for your blog subject, and select “Free” to find a blog design that looks right for you.

    Choose your WordPress theme blog design

  10. Launch your blog.

    Start adding posts, pages, logo, tagline, and tweak your design as needed.Your blog is now launched on WordPress.com

The #1 tip for all aspiring lifestyle bloggers: Know Your Ikigai

Ikigai is a Japanese lifestyle philosophy that any one of us can use to determine our sweet spot in life. It’s like a North Star that can guide you to not only have a meaningful career, but also a purposeful life.

This can be especially helpful in differentiating you in a saturated world where everyone’s a blogger or social media influencer. It’s also a powerful source of inspiration in your content creation. It can help you determine what you want to be the best in the world at, and give you the blueprint to mastering your craft.

Avoid creative ruts and roadblocks by having purpose, direction, and focus as you work on publishing your first blog post, your 10th blog post, your 50th blog post, and other milestones.

  1. what you and other people know you’re good at (where passion meets profession)
  2. what you love doing (where passion meets mission)
  3. what ways you can make money (where profession meets vocation)
  4. what the world (your target audience) needs or wants (where mission meets vocation)

Power Tip:

We’ve interviewed dozens of professional bloggers, and the one thing they all have in common is that they have hundreds, if not thousands of blog posts, that reflect their individuality: their skills, their ideas, their personality, their creative solutions to everyday problems. Over time with every blog post published, all these traits compound and create traffic, growth, and financial opportunities for them.

Whether they formally know it or not, they follow an underlying Ikigai. So should you if you want to become an intentional professional blogger.

We’ve interviewed dozens of professional bloggers, and the one thing they all have in common is that they have hundreds, if not thousands of blog posts, that reflect their individuality: their skills, their ideas, their personality, their creative solutions to everyday problems. Over time with every blog post published, all these traits compound and create traffic, growth, and financial opportunities for them.

Whether they formally know it or not, they follow an underlying Ikigai. So should you if you want to become an intentional professional blogger.

Lifestyle Blog FAQs

What is a lifestyle blog?

A lifestyle blog is an expressive form of niche blogging that centers on you, your special interests, your way of life, your interpersonal skills, beliefs and values, and other characteristics that distinguish your identity. A lifestyle blog is a place for you to journal your life experiences, to express your thoughts, perspectives, and areas of expertise, and to connect with like-minded people, whether it’s your subscribers, followers, and peers.

What is included in a lifestyle blog?

A lifestyle blog can focus on any number of topics, including but not limited to, art, beauty, books, business, career, design, entertainment, family, fashion, finance, fitness & health, food & drink, home & garden, music, love & relationships, luxury, makeup, photography, politics, religion & spirituality, sports & recreation, technology, travel & vacation, wellness, and other similar categories.

You can specialize on one topic, or you can generalize on many. Your success, i.e., how much money you make, how many readers you attract, or other self-defined measures of success, ultimately rides on the trustworthiness, credibility, consistency, and engagement of the content you produce.

What does a lifestyle blogger do?

A lifestyle blogger, like any other type of blogger, creates and shares content that is unique, relevant, and engaging with their lifestyle peers, readers, and followers.

To a lifestyle blogger, their blog and their life are intertwined. Their life and routine are designed to foster content ideas and creation endlessly. Their blog is the outlet where they publish, promote, and monetize their content.

Why start your own lifestyle blog?

You should start your own lifestyle blog, because you’re the type of person who believes your work and life should be one, and that work should feel like play. You should start a lifestyle blog because you found your ikigai, that is, your life’s calling, and you need a creative outlet. You should start a lifestyle blog because unlike Facebook, Instagram, Twitter, Youtube, TikTok, and other social media networks, you have full ownership and control of your property.

It never hurts to promote and amplify your work on social media, however, placing all your eggs in the basket of technology giants, who cater more to advertisers and investors, less to creators and personalities, can end up being a risky, costly, and even stupid decision. Diversify your lifestyle business portfolio by starting and growing your own piece of online real estate.

How can you make a lifestyle blog profitable?

Like any business, you can make your lifestyle blog profitable by consistently creating value for your audience, and your business partners (like your brand sponsors, advertising partners, and fellow lifestyle blogging peers.), while minimizing your blog fixed costs and variable costs.

Starting a blog is the easy part, but growing your blog from a side hustle to an actual profitable business is the difference between amateurs and professionals.

Success and profitability don’t come overnight, they are a culmination of small, smart, and progressive actions that compound over the span of 1, 2, 5, 10, 20 years.

As a creator, always remember that the internet is on your side: it gives you superpowers, the technological leverage, and the exponential growth potential, without having to invest tens or hundreds of thousands of dollars. You can make part-time earnings, six-figure incomes, or million dollar exits. You can not predict it.

All anyone can do, like any smart business owner or investor, is limit your downside so that it’s physically impossible for you or your family to be ruined, while maximizing your upside so that no matter what random futuristic events occur, you’re in a position to capitalize big on your financial and labor investment.

Most bloggers fail because they’re not consistent, they get distracted too easily by bells and whistles, they’re too afraid to promote their work or their brand, they don’t place the occasional big bets, and they don’t offer something truly unique to their lifestyle.

How much salary does a lifestyle blogger make?

How much money lifestyle bloggers make depends on a combination of the following factors:

Blogging niche. some industries are more lucrative than others, but they’re harder to break into

Monetization methods. Statistically, for every 1,000 blog visitors, you’re likely to make the most money selling your own (digital or physical) products. The second best way to monetize is promoting other businesses through affiliate programs or brand sponsorship partnerships. The third best way is blog advertising through ad networks such as Mediavine.

Blog visitors, social media followers, and email subscribers.

Your content, blog, and brand reputation. Style gets attention, but substance leaves lasting impact.

Site experience, social engagement, community involvement. The inner workings that keep people hooked, or leave a lasting impression

Blog marketing and technology operational costs. Will you learn and do everything yourself or hire experts?

It all comes down to finding your sweet spot between earning potential vs difficulty of execution, large audience vs loyal audience, low business and technology acumen vs high.