One of the fastest ways to make money by blogging is with blog sponsors. Companies have realized how valuable blog content can be for their brands, which means that they’ll pay to have their products and services highlighted for your audience. But how do you find blog sponsors for your site? It can be easier than you think.
Giving interviews are a great way to get sponsors to notice you. One of the easiest ways to find places that need an expert’s opinion is to use a service like HARO. HARO stands for Help a Reporter Out and it’s a daily service that reporters can use to find experts for their articles. You’ll be able to receive an alert a couple times a day and email a reporter directly if there’s an article you can help with.
You can also use Twitter to find journalists who need a source to quote. The hashtags #journorequest and #prrequest can be used to find journalists. #journorequest is primarily for British news outlets, but it’s still an option if you’re based in the U.S.
Another way to find blog sponsors is with outreach – after all, you won’t get anything if you don’t ask for it! Many companies have a dedicated blogger outreach program. Think about what brands you’d like to work with and search on their site for a sign up form.
When you’re doing outreach, consider your pitch letter like a mini cover letter for a job. You don’t need to have an idea for the sponsored post, but you should make sure that you give a few statistics for your blog, including page views and current social media stats.
Before hitting submit on this form, double check that your email address and your blog website are correct. If the sponsor can’t find your site or can’t email you back, they’re not going to spend the time to hunt you down.
Networking is another easy way to find blog sponsors. Consider attending a blogger conference in your niche and changes are good that you’ll be able to find companies that are looking for bloggers.
If you’ve never attended a blogger conference, it can be overwhelming. Don’t be afraid to put yourself out there – if you see a brand representative you want to talk to, go up and start a conversation! Hand out business cards with your current blog stats and social followings and ask for theirs! Once you’re home, follow up with the brand rep – don’t wait for them to contact you if you really want to work together. They were likely overwhelmed with cards and it could take them some time to weed through their stack of business cards. Being proactive will help you stand out among the crowd!
If you want sponsors to come to you, you have to make it easy. You can do that with a dedicated sponsorship page on your site. Make sure that it’s easy to find – putting in the top menu with your contact page is a great idea. Sponsors will likely only spend a minute or two on this page so it’s important that your email address is easily noticeable.
This is a great place for your media kit. Create a downloadable PDF and don’t forget to update it every couple months as your stats change.
Instagram is the fastest growing social media site and brands are realizing the power of influencers on the platform. To take full advantage of Instagram, work to get up to 10,000 followers on your page. When you reach this threshold, you’ll be able to use the swipe up feature, which means brands will be able to provide you with an affiliate link to products that you’re highlighting.
Instagram makes it difficult to find contact information – you can’t send messages from a browser, which is difficult for brands. Make sure the brand representatives can reach you by adding your email address directly to your profile. If you’re worried about spam, create a secondary email address, but make sure that you check it regularly!
Finding blog sponsors does take a little effort, but it’s not impossible! Use these tips to find brands that will be happy to sponsor your site to really monetize your blog. Once you’ve established a relationship with a brand or two, you’ll find that it’s easier to find additional sponsorships to keep your site profitable.
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