Republishing Old Blog Posts for more traffic

Learn how to update and revive old posts with new information, content, and structured data, so that you can re-promote your articles and get more SEO and social media traffic to your WordPress site. Easy step-by-step tutorial to update your best articles with the right keywords.

Republishing Old Blog Posts for more SEO traffic (Step by Step tutorial)

Yield: High-ranking Blog Post articles
Active Time: 1 hour
Total Time: 1 hour
Difficulty: Easy

Learn how to revive old and existing blog posts, what content updates to make, and which social networks to re-promote on, in order to get more new and return visitors to your site.


  • Google Search Console access
  • WordPress admin access


  1. Find money keywords from Google Search Console, as per instructions above, for your old post.
  2. Open WP editor in a separate tab.
  3. Rewrite your Post Title, including some (more) money keywords.
  4. Rewrite your first paragraph to describe what a visitor will find in this article, while sprinkling in your money keywords.*
  5. Add or update your sub-headings (H2s and H3s) as if you were creating an outline of the article, sprinkling in money keywords in each sub-head
  6. Add or update the main body of the article with Q&As, notes, additional instructions, related articles, etc. to make the article more information, richer in content, and deeper in topic coverage. **
  7. Add or refresh photos in the article.
  8. Add a video to your article, ideally your own proprietary Youtube video on your main topic.
  9. Create a "HowTo", "List", or "Recipe" Rich Card using the Create by Mediavine plugin to enrich your article with structured data, which is like a universal language for search engines to understand information.
  10. Link out to highly relevant blog posts on the main topic.
  11. Modify Published Date in Wordpress to current date.


    *Use money keywords to infer what your readers are looking for, what they need to know, and demonstrate greater subject matter expertise.

    **Sub-headings should jump out to your readers, as they're skimming the sections of your article. Use frequently asked questions, fun facts, tips, etc to write your sub-headings and break up your article in a logical way.

    House of Ideas Team

    House of Ideas Team

    Editorial Team at SEO-powered WordPress Hosting by House of Ideas
    The House of Ideas team consists of content creators and editors who write, curate, and share the top DIY ideas, food recipes, and project tutorials.
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