When you’re trying to make money with blogging, you might be tempted to accept any sponsored blog post that comes your way. After all, you want to earn a living, right? However, there are a few instances where you should say no to sponsored posts, even if the company offers you a lot of money.
Some companies just want to get their name (and their links) out on a popular blog. If you’re approached by a company that’s in a niche not related to your content, consider saying no, even if they offer you a large sum of money. This is especially true if they offer to write the content for you. This is a sure-fire way to know that the company is only interested in gaining backlinks and using your site to help their visibility in Google.
If you’re recommending products on your site, you should definitely make sure that you enjoy using them. Although it may seem like common sense. many bloggers and influencers will accept any product that makes them some money. If your readers can’t trust that you use and enjoy the products you recommend, they’ll stop interacting with your content and you’ll lose all credibility.
If you do receive a product from a company, in exchange for an endorsement or a review and you end up not liking the product, talk to your product representative! Don’t post something inauthentic or pretend you never received the product. Tell the representative your concerns and ask how they’d like you to proceed. Some will want you to forgo posting about the product, while others may want you to be honest about your concerns. However, don’t post a scathing review on your site without talking to the brand. Professional courtesy means you should give them the option of cancelling the post, if you don’t like the product.
Some brands don’t have a budget to pay for sponsored posts and will instead just provide products for you to use. Although it’s understandable that you want to earn money with your sponsored posts, it is okay to accept product only sponsorship, as long as you follow a few rules!
Rule 1: Make sure you actually want the product. If the product offered by the company is something you could actually use and incorporate into your blog, feel free to accept it!
Rule 2: Make sure the brand is easy to work with. When you’re creating content that a brand can use in its social channels, make sure that they’re not asking for a lot of oversight or restrictions on your post. It’s important that you have the ability to be creative with these posts.
Rule 3: Make sure you retain ownership of the content. Lastly, make sure that you remain the owner of the content. If the brand is going to use your content on their social channels or on their own blog, check with them that you’ll get credit as the creator. If they’ll tag you from their social channels, this could even help you gain more followers, depending on the brand.
When you are careful and choosy when it comes to sponsored posts, you may make slightly less money while blogging. However, as you grow your partnerships and content, you’ll get on the radar of the right kinds of brands for future sponsored posts. Don’t be afraid to be picky!