If you’re a blogger, your Instagram account should be an extension of your site. It’s a quick way to keep your audience engaged, without the hassle of a full blog post. However, if you have fewer than 10,000 followers on Instagram, you’re missing out on the swipe up feature, which is why getting to that magic number is so important. If you’ve recently started your Instagram account and are far from 10,000 followers, it might be tempted to buy followers or use a bot to find them. But brands want to work with influencers who have authentic followers so use these tips to grow your following.
Using your phone as your camera is probably very tempting – it’s always with you and newer phones have upgraded cameras that can take great pictures. However, no matter how great your phone is, it can’t compete with a real SLR camera.
Instagram is a two way street for many. If you follow someone, oftentimes they’ll follow you back.However, a follow isn’t enough – you need to interact with people. By commenting on your followers photos with thoughtful, non-generic comments, you’ll be able to create a kinship with your followers. You’ll also gain visibility with the followers of other accounts, which can lead to more followers.
You’ll probably receive questions on each and every image you post. Don’t leave these questions hanging out there! If you have an answer, definitely provide one! It’s definitely time consuming, but the effort will be well worth it.
Brand followings are often significantly higher than individual accounts. If you have a brand that you work with or one that fits the niche of your account and your photo, give them a tag. Do a little bit of research to see if the brand uses a specific hashtag and use their tag in your post to get their attention. Many brands love to re-gram their followers’ photos and if you get full credit, you could see a big bump in followers.
Whether your account is focused on food, or crafts, or parenting, it’s a great idea to stay focused on your niche when you’re posting to your brand. For instance, if you have a recipe focused account, posting random pictures of your kids probably aren’t what your audience is there to see. Keep your kids on your personal account so you can keep your business account on brand.
To stay in your followers’ feeds, you need to post regularly. Most successful accounts post at least once a day, but if you have great content, don’t shy away from posting more frequently. If you don’t want to be tied to your phone, you can use a scheduling app and set up a batch of posts all at once.
Growing your Instagram account won’t happen overnight, but if you work at it, you’ll be able to see a noticeable difference in your follower numbers. When you grow your Instagram account organically, you’ll have a higher engagement level that brands love to see.
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